The Institute for Risk and Uncertainty at the University of Liverpool will host this second event in our three-part Raw Milk series. These day-long events are open to the public and feature invited speakers, proffered presentations and posters, session on collaborations and proposal opportunities, and open discussion on the advantages and risks of raw milk, use and misuse of statistics, consumer protection regulations, and the challenges of balancing costs and benefits in any decision.
The event will also feature open discussion on effective and ethical use of communication methods in risk analysis, and the use and abuse of statistics and other communication tools in protecting public health. Communicating risks and uncertainties about risk is famously difficult and fraught by misconceptions. Unintentional—and intentional—confusion can be created by common formatting even when the underlying information is true. People often have undue belief in numbers given by government or advertisers. In the age of lost trust and fake news, it is often difficult to know whom to believe, especially when the messages are complex or include quantitative claims. The famous Churchill quote "The only statistics I believe are the ones I doctored myself" was not actually uttered by Winston Churchill, and the quotation is itself an instance of fake news
|10:00 - 10:30||Scott Ferson||Introduction|
|10:30 - 11:30||Jose Palma-Oliveira||How to “Promote" or to “Demonise" Raw milk Consumption: Risk perception and communication strategies|
|11:45 - 13:00||Dominic Duckett||Mala Leche: Societal disagreements about risk|
|14:15 - 15:15||Bronwen Percival||Better Communication, Better Regulation|
|15:30 - 16:30||Francis Percival||Communicating risk or rent-seeking behaviour? When raw milk cheese meets the Establishment|
|11:00 - 11:45||Scott Ferson||A case study on Chilean dairy production|
|14:00 - 15:00||Panel Discussion on Risk Communication||Jorge Hernandez Hormazabal, Dominic Duckett, Bronwen Percival, Alex Wimbush|
Regulation of unpasteurised milk, like many issues lately, has become controversial. Some argue that pasteurisation of milk robs consumers of essential heath benefits. Others worry that raw milk can carry disease bacteria leading to illness or even death. Scientific evidence documents both benefits and risks associated with drinking raw milk, but public health authorities often emphasise on risks. When should government make the decision for consumers?