Having earned a PhD in Sociology and Master in Anthropology from Sophia University in Tokyo Prof. Migueles has had a prestigious career as a historian and Former director of Praia K.K. translations and advertising in Tokyo. Prof. Migueles was also the former advisor for science and technology affairs at the Brazilian Embassy in Tokyo and former Secretary of Culture of Duque de Caxias. She currently holds a post as a professor at Fundação Getúlio Vargas, EBAPE, and serves as the coordinator of the Center for Research in Human Factors, Risk Management and Operational Excellence. Carmen continues to hold roles as a visiting Professor at the Department of International Management at the Otto-von-Guericke University in Magdeburg, Germany, and associate professor at Georgetown University (USA). She has worked for several companies as a culture, safety culture and intangible asset management consultant. Prof. Migueles has been the Author/co-author or organizer of many books, including: “Consumer Anthropology, Brazilian Cases”, “Cultural Responsibility”; “Creating the Habit of Excellence”; “Leadership Based on Values”; “The Tip of the Spear”; “Excellence in Public Management”; “Integrated Management of Intangible Assets”; “The missing link” and several articles in administration.